Every agency is being asked about AI search. With any "gold rush" comes a lot of urgency, noise and uncertainty. Some are bold, others are cautious, but very few have settled on exactly how to package it, what to charge for it, or who should own and deliver it.
This study is an attempt to understand how approaches vary and help the industry as a whole begin to form best practices that capture this exciting opportunity, while building GEO / AI search programmes that deliver sustained commercial success for both agencies and clients.
By taking part, you contribute to a healthier ecosystem and put your agency amongst those committed to building GEO programmes on research-backed impact, not hype.
• The full report before it's published
• Optionally: a named contribution/quote, and a place in the contributor list of agencies committed to building world class GEO programmes.
Reported in aggregate only. There is no "league table".
There's an optional field at the end if you'd like the results sent to you.
You can also volunteer to contribute via an interview. You will be contacted separately to schedule a ~20 min interview and named/quoted as a contributor. You may also be invited to participate in a webinar (TBD).
How long does it take? About 12 minutes, or 7 if you don't yet have a GEO offering.
Closes Sunday 23rd August.
Tom Rudnai, Demand-Genius
